“We needed to make a step closer in serving European brands,” said Tencent Europe Director Andrea Ghizzoni in an interview with Bloomberg. While WeChat has greater than 889 million users in China, Bloomberg noted it…
Tagged By ipo
China's new-found love for Confucius
So it’s no wonder that when the Chinese government launched its soft power drive to spread Chinese language and culture around the world, it turned to the one figure who is the beginning and the…
Chinawood: Two Big Brands—‘Hollywood’ and ‘Made in China’—Merge Into One
From Transformers 4 to Kung Fu Panda 3 to The Great Wall, Chinese actors and producers have found a place in big-budget Hollywood films. As Aynne Kokas explains in her new book, Hollywood Made in…
Top 10 most valuable brands in China
Companies in the technology, banking and telecom industries have dominated a list of most valuable brands in China compiled based on a study by advertising research agency WPP and Millward Brown. The total value of…
China March factory activity grows fastest in nearly five years
“The rally in China’s producer prices is reaching the limit…As prices start to ease, buyers will likely halt new orders and hence overall business momentum will slow,” analysts at ANZ said in a note. Indeed,…
Dairy business strengthening ties with China
Blue River Dairy is expanding business and has developed two new products off the back of a visit from a powerful Chinese leader. General manager Robert Boekhout said at the beginning of this year two…
PetroChina says will consider Aramco IPO based on market conditions
BEIJING, March 30 PetroChina said on Thursday it will consider … On Monday, Sinopec Corp said Aramco president had visited the firm and both sides would have talks on the IPO, which is expected to…
Bellamy's shares hit as fresh China roadblock emerges
the giant US formula business. The Derrimut plant used to supply Bellamy’s but its new owners have decided not to continue with the arrangement. With the stricter China registration requirements now being introduced, Bellamy’s has…
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
The majority of international luxury brands have embraced the undeniable importance of WeChat for their businesses in China. As the app goes far beyond a basic messaging tool, luxury brands and marketing firms are using…
China’s e-commerce boom part I: Reaching new highs
Sizable nations such as China provide further opportunities for brands entering or revamping their online retail space as “getting around cities can be difficult and tiring, and where the range of available retail outlets can…
La Marzocco Launches in China, Latest Coffee Brand Targeting It
Last year, Starbucks CEO Howard Schultz told CNBC, “I wouldn’t be surprised if, one day, we have more stores in China than we do in the US.” For many big brands, China is the country…
Reebok enlists “hottest grandpa” as it reveals strategy to become China's best fitness brand
Reebok has enlisted “China’s hottest grandpa” Wang Deshun as a brand ambassador as it announces plans to open 500 stores by 2020 and create China specific products in a bid to become China’s best fitness…
Sportswear brands look for stellar growth in China
Athleisure brands and sportswear companies are banking on stellar growth in Asia, as China’s appetite for sporty fashion and activewear is being devoured by its millennial demographic, a 415 million strong group of consumers. As…
