Luxury brands target younger customers

More than four months after French fashion house Christian Dior became the first luxury brand to have an official account in China on the short-video app Douyin, it had attracted less than 40,000 foll... ( read original story ...)

Brands must get the basics right in China

SINGAPORE: Western brands needs to make sure they get the basics right to find success in China –including the bureaucratic elements – and to avoid common pitfalls, according to a China marketing expe... ( read original story ...)