Surrounded by shelves heaving with Prada handbags and two dozen young female fans dressed head to toe in luxury brands, the man known in China as Mr Bags is in his element. “My first thought…
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Nike’s Jordan Brand Welcomes First Chinese Brand Ambassador With an Ad he’s Not Actually in
China loves basketball. Since Yao Ming the country has become a prime target for the business and Nike, in a move to more firmly secure their two-decade long presence there, has welcomed Guo Ailun as…
Jordan Brand signs first Chinese basketball star for US$1.4mn a year
It is an honour to be the first Jordan Brand athlete in China and I am thrilled to bring my love of the game to the brand.” Back to Top. ( read original story …)
Brand Jordan Signs First-Ever Chinese Baller
And with the proliferation of the mobile Internet and the league’s partnerships with the country’s reigning tech companies, you can’t find a mobile phone in China that does not have NBA content on it in…
Brandstand: Brands as countries that unite and not divide
Closest to heart is the Single Malt industry where Japanese and even Australian brands are today considered peers if not superiors of the Scottish original. Premium perfumes have moved away from France to Japan, USA…
Online or Offline? Chinese handset brand itel shunned the online route to make its mark in India
… not its performance – it has maintained the second slot for two consecutive quarters – nor the fact that the brand doesn’t sell in China. It’s the marketing approach that makes it stand out…
Marketing in China: Understanding 'New Retail' and Alibaba's Role in It
eMarketer’s David Green spoke with Nishtha Mehta, founder of CollabCentral Consulting, which specializes in omnichannel marketing, to get the lowdown on what new retail might mean for retail brands in China. eMarketer: Is “new retail”…
US and China sign trade agreement
The criticism that foreign investors usually have of doing business with China is that typically it is China that benefits far more than the foreign business partner. That has been the rallying cry of President…
China and US reach agreement on beef, poultry, natural gas
Beijing will open its borders to US beef, while cooked Chinese poultry is closer to landing on American supermarket shelves under a US-China trade agreement. Trump administration officials hailed the deal as a significant advance…
The trains and sea ports of China's new Silk Road
China’s Silk Road summit on Sunday will highlight the country’s plans to revive ancient trade routes from Asia to Europe and Africa with a massive network of rail and maritime links. The One Belt, One…
China Lodging launches three new brands in Q1
On the company’s first-quarter earnings call, China Lodging Group executives touted the launch of midscale brands CitiGo, Manxin and HanTing Plus within the past month. SHANGHAI—China Lodging Group continued improvements to its flagship brand, HanTing…
VW brand deliveries rise in China, but Audi struggles
Volkswagen brand sales in China rose 4.3 percent year on year to 226,000 vehicles in April on strong demand for its crossovers and SUVs. VW said deliveries of the Tiguan compact crossover jumped nearly 43…
China's excavator makers continue to see strong sales
BEIJING – China’s excavator manufacturers continued to see strong sales in April, partly due to rising construction demand, according to China Construction Machinery Association. China’s domestic excavator brands and local branches of international brands ……
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