Customers try out laptop computers at a Lenovo outlet in Beijing in 2014. Companies like Lenovo and Huawei have shown it is possible for Chinese brands to make an impact on the world stage. Getty…
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Alibaba’s New ‘Uni Marketing’ a Game Changer for Brands
Alibaba Group has launched a powerful new suite of marketing services that leverages data collected from the company’s 450 million active users to deliver a level of targeting and reach not yet seen in the…
Ivanka Trump shoes slated for production at China factory despite brand’s denial
When three activists investigating labour abuses at a factory that makes Ivanka Trump shoes in China were arrested, the brand stayed silent for a week and then attempted to distance itself from the controversy by…
How China’s ‘Little Fresh Meat’ Give Luxury Brands a Big Boost
L’Occitane Experienced Double-Digit Growth in China in 2017 At the 2017 annual result briefing for French cosmetics company L’Occitane on June 12, Andre Hoffmann, the president of the company’s Asia-Pacific region, said the company experienced…
China Calls, Gerber Answers With Tmall Global
For many global brands, entering the China market is a very conscious and strategic choice. For others, China chooses them. That was the case for iconic baby-food company Gerber. Chinese distributors had been importing its…
Lululemon Taps China’s Digital Natives Craving Experiential Luxury
Lululemon has always been a brand with a strong culture of experiential retail, but in China, the Canadian fitness apparel company strikes a particular chord with a fanbase hungry for community. This was especially apparent…
Postcards from China: Branding and Creating Chinese Names for International Companies
When it comes to China, you might think, “My brand won’t change just because I’m expanding to a new country!” You couldn’t be more wrong! An awareness of the necessary intercultural adjustments is the key…
Ford to switch Focus production to China, keep larger models in U.S.
Ford Motor Company will move production of its small Focus sedan to China starting in 2019, and then ship the vehicles back for North American customers for the first time ever. Ford already makes some…
Billionaire fortunes are suddenly vanishing in China IPO frenzy
Beijing Xinwei didn’t respond to phone calls and an emailed request for comment. Some of China’s IPO tycoons have managed to stay above the billion-dollar mark even as their companies’ share prices retreated from post-listing…
As China trial looms, offshore offices of James Packer’s Crown are hard to find
The apparent retreat underscores the scale of the fallout from the detentions, which fuelled concern that China was clamping down on overseas casino operators that drum up business on the mainland. Any scaling back of…
China shares get long-sought MSCI index listing
US stock index provider MSCI has agreed to include China’s mainland domestic shares in its emerging markets index for the first time. The move is a step forward for Beijing as it attempts to open…
Billionaires’ Fortunes Are Being Wiped Out in China’s IPO Frenzy
It took just three weeks for Ding Lieming to quintuple his net worth and become a freshly-minted billionaire. Six months later, almost half his fortune was gone. A tale of bold bets gone bad? Nope,…
China’s regulator rejecting IPOs at fastest pace in four years
China’s securities regulator is rejecting initial public offering applications at the fastest pace in four years, suggesting it is getting tougher on the rules introduced to improve the quality of listed companies while speeding up…
