Tagged By ipo

Dusit sets up franchise deal in China

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Group chief executive Suphajee Suthumpun said Dusit International aims to capitalise on China’s growing tourism and enhance its brand awareness among Chinese customers. “The deal is in line with Dusit’s strategy for sustainable and profitable…

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China looks to brand development

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SHANGHAI: Chinese businesses are placing growing importance on brands, a new study says, as they look to move away from a focus on price and address the challenges posed by a consumer society and overseas…

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