Western brand, Chinese characteristics: Club Med at Guilin

My wife and I were experienced China travellers but Club Med newbies, and we were curious about how the brand would translate there. The country is a relatively new but expanding market for the company, which was taken over in 2015 by China's Fosun ... ( read original story ...)

Search in China: myth busting SEO on Baidu

China is the world’s largest ecommerce market, making it a popular choice for brands looking to expand into new markets. One of the major differences between China and the western market is that Google doesn’t dominate the search market. In fact ... ( read original story ...)

Insight: Engaging China’s Emerging Middle Class

Imported product retailers such as T-mall International have significantly increased the range of foreign brand availability and marketing exposure in China. Over time, middle-class consumers (as well as domestic product brands) have developed a more ... ( read original story ...)

New Balance Wins $1.5 Million in Landmark China Trademark Case

New Balance, though, has sought to take all of them on. Since it started selling shoes in China in 1995, it has fought against dozens of counterfeit manufacturers, battled a rogue supplier who exported its shoes at a deep discount and struggled over the ... ( read original story ...)

Great Wall Motor of China Sets Its Sights on Jeep

The carmaker’s shares were nevertheless up 4 percent in Milan. Jeep has a strong link to China, as it was one of the first foreign brands to enter the country, initially shipping parts to China for assembly in the late 1970s, before a joint venture ... ( read original story ...)

China’s IPO bonanza loses lustre as returns dwindle

China’s initial public offering shares are losing their appeal. Average returns from buying IPO shares have dropped by at least a third from earlier in the year, according to Guotai Junan Securities. Meanwhile, a gauge compiled by the Shenzhen Stock ... ( read original story ...)

China SUV maker Great Wall considers bid for Jeep unit

The company spun off its Ferrari brand in 2015 into a separate business. Chinese companies in industries from ... Great Wall also can draw on strong demand in China, the biggest auto market by units sold. Total SUV sales rose 16.8 per cent over a year ... ( read original story ...)