Tagged By brands

How Brands Are Using WeChat Mini Programs

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China’s most popular app, WeChat, with over 1 billion users, has international brands scrambling to optimize the way in which they reach and engage with their audience through this all-encompassing platform. If you haven’t yet…

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How to command price premium in China

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In China market today, “consumption upgrading” is a buzzword … it might be better quality, quicker delivery, better brands, smarter functions, or a combination of various factors. Behind this change is the fact that more…

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Tech firms take the IPO limelight

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Walter Zhang, PwC China Assurance Partner, said: “Chinese TMT IPOs maintained strong momentum over the year, with the total proceeds doubling year-on-year. The number of TMT IPOs also grew by 50 percent from 2016.” However,…

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