Chinese Brands Day, to be held on 10 May each year starting this year, approved by China’s state council, is a commercial rallying cry inspired by President Xi Jinping’s “China Dream.” It may presage a…
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Chinese bloggers bridge the gap between brands and buyers
Surrounded by shelves heaving with Prada handbags and two dozen young female fans dressed head to toe in luxury brands, the man known in China as Mr Bags is in his element. “My first thought…
Nike’s Jordan Brand Welcomes First Chinese Brand Ambassador With an Ad he’s Not Actually in
China loves basketball. Since Yao Ming the country has become a prime target for the business and Nike, in a move to more firmly secure their two-decade long presence there, has welcomed Guo Ailun as…
Jordan Brand signs first Chinese basketball star for US$1.4mn a year
It is an honour to be the first Jordan Brand athlete in China and I am thrilled to bring my love of the game to the brand.” Back to Top. ( read original story …)
Brand Jordan Signs First-Ever Chinese Baller
And with the proliferation of the mobile Internet and the league’s partnerships with the country’s reigning tech companies, you can’t find a mobile phone in China that does not have NBA content on it in…
Brandstand: Brands as countries that unite and not divide
Closest to heart is the Single Malt industry where Japanese and even Australian brands are today considered peers if not superiors of the Scottish original. Premium perfumes have moved away from France to Japan, USA…
Online or Offline? Chinese handset brand itel shunned the online route to make its mark in India
… not its performance – it has maintained the second slot for two consecutive quarters – nor the fact that the brand doesn’t sell in China. It’s the marketing approach that makes it stand out…
Marketing in China: Understanding 'New Retail' and Alibaba's Role in It
eMarketer’s David Green spoke with Nishtha Mehta, founder of CollabCentral Consulting, which specializes in omnichannel marketing, to get the lowdown on what new retail might mean for retail brands in China. eMarketer: Is “new retail”…
China promises more than $100 billion for Silk Road project
Xi used a summit on the initiative, attended by leaders and top officials from around the world, to bolster China’s global leadership ambitions as U.S. President Donald Trump promotes “America First” and questions existing global…
The latest: Australia says China responsible for NKorea
lies with China,” Turnbull says. “They have the overwhelming dominant … The country’s official Korean Central News Agency says the missile fired Sunday Korea time was a Hwasong-12 “capable of carrying a large-size heavy nuclear…
China April factory output misses forecast
REUTERS – China’s factory output and fixed asset investment growth cooled more than expected in April, adding to signs that momentum in the world’s second-biggest economy is slowing from a strong start in the first…
China says modern-day Silk Road will be 'project of the century'
As Xi Jinping hosted leaders at a summit to showcase the project in Beijing, Sky News travelled to the China-Kazakhstan border – to a remote frontier region now at the heart of China’s new Silk…
China Eyes U.S. Energy After Inking $20 Billion in Deals
China is setting its sights on U.S. energy as a growing reliance on imports forces it to look beyond traditional suppliers, according to the head of the country’s biggest oil and gas company. China National…
