Tagged By beijing

5 China marketing trends for 2019

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While China still represents a big growth opportunity for all brands, brands need to be more measured and focus on fewer, higher quality efforts. Marketing to China is becoming a global challenge. Bra… ( read…

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China sets sights on IPR leadership

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Somewhere along the way in adopting global trade practices, the significance of Intellectual Property Rights (IPR) was realized and China transformed into a major player. The turning point was the mem… ( read original story…

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