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Brand Australia hard to find in China

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IT is not just Western Australian businessman Andrew Forrest who wants to see Australian food exports to Asia prominently promoted as Australian. The mining and beef billionaire’s views are shared by many who actually live…

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Shared values drive Gap brand in China

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SHANGHAI: Clothing retailer Gap took five years to roll out its brand across China, choosing to focus on the shared values of young Chinese and Americans, according to a senior agency creative. “This was a…

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Inclusive finance to lift fintech firms

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More banks are to set up inclusive financing to better finance smaller enterprises, farmers and underprivileged people who have little access to financing services, Zhongtai Securities said in a research note. A research note by…

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