Aishwarya, a freelance writer and marketing specialist has worked for brands around the world. A trained artist and traveler at heart, she particularly enjoys working on projects related to travel, art and design. In her…
BUSINESS
How Isobar helped turn KFC China from a fried chicken business into a tech brand
KFC arrived in China in 1987, when Western-style fast food restaurants were a novelty in the country. Fast forward to April 2015, and the brand’s longevity had become a problem. “They started losing their young…
Uncertain times for US brands in China
SHANGHAI: The escalating stand-off on trade between the United States and China could hurt a lot of American brands in the country, according to the founder and CEO of JD.com, the Chinese e-commerce giant. Speaking…
FOCUS Brands Announces Launch of Auntie Anne’s® in China
ATLANTA, June 22, 2018 /PRNewswire/ — At a launch event in Shenzhen, China, FOCUS Brands announced the introduction of Auntie Anne’s ®, the world’s largest hand-rolled soft pretzel franchise, to the Chinese market. Signifying a…
Foxconn brands US-China trade standoff a ‘tech war’
Foxconn, the world’s largest electronics contract manufacturer, has said the United States and Chinese governments are engaged in a technology war, not a trade war, describing the spat as the biggest challenge the Taiwanese company…
China Mengniu Dairy : Brand “Messi” unblemished by poor World Cup
MOSCOW (Reuters) – Lionel Messi may be heading home early from the World Cup after flops on the pitch for Argentina yet he will remain a ubiquitous presence in Russia and around the world as…
Li-Ning Is the Chinese Sportswear Brand You Need to Know
So, slick in the way that Nike has Virgil Abloh’s Vapormaxes and AF1s and Adidas has Yeezy? Not yet. But worth noting, for education as to a powerhouse international brand with significant promise outside of…
China’s Xiaomi secures seven cornerstone investors for $6.1 billion Hong Kong IPO
HONG KONG (Reuters/IFR) – Chinese smartphone maker Xiaomi Corp has lined up $548 million from seven cornerstone investors including U.S. chipmaker Qualcomm Inc for its Hong Kong IPO of up to $6.1 billion, according to…
China to reduce U.S. oil imports post-September amid trade spat: sources
“If the tariff is a long-term problem, the U.S. is going to struggle to find a market as big as China,” Joe Willis, senior research analyst at Wood Mackenzie said at a Thomson Reuters industry…
China smartphone makers at crossroads as high-end handsets target Apple’s iPhone X
Chinese smartphone brands are challenging their budget image with premium models costing more than US$1,000, taking aim at a segment that is dominated by Apple’s iPhone X. Oppo, China’s second-largest smartphone brand, unveiled its Find…
China’s Xi can make life tough for U.S. companies, from Apple to Walmart
vice president of China operations for the U.S.-China Business Council in Beijing. One advantage of this tactic for Xi is that this time the numbers are on his side, as U.S. investment in China is…
China smartphone makers at a crossroads as new high-end handsets target Apple’s iPhone X
Chinese smartphones may soon no longer be synonymous with budget phones after a growing number of local brands launch premium models costing in excess of US$1,000, aimed squarely at taking on Apple’s iPhone X in…
Could Donald Trump’s tariffs be the start of a new world electronics order for China?
It has also enabled China as a whole to rack up – at least on paper – a massive surplus with many of its trading partners, particularly the United States. But that could change, with…
ADVERTISEMENT
