BUSINESS

China looks to brand development

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SHANGHAI: Chinese businesses are placing growing importance on brands, a new study says, as they look to move away from a focus on price and address the challenges posed by a consumer society and overseas…

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Luxury brands still draw wealthy Asians

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Despite the global economic downturn, some 65% of wealthy Asian shoppers still spend on luxury brand-name products when they go abroad, says Publicis Media. Bertilla Teo, chief executive of Publicis Media Greater China, said global…

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Brands Day offers a chance to shine

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Transitional economies such as China, tackling the challenges of moving from a producer of commodity products to an environment of investment in high-quality, premium branded goods and services, need to produce competitive domestic brands, but…

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