On the back of honors such as CCTV’s “Craftsmanship Brand” and “Official Powdered Milk of the 2018 FIFA World CupTM (for Greater China)”, it mounted all-round brand promotion on various platforms. … ( read original…
BUSINESS
Brand Partnership Opportunities on TikTok
Universal Studios worked with influencers on the platform to promote ‘The House with a Clock in its Walls’. Over in China, luxury brand Michael Kors ran a hashtag challenge and worked with local … (…
China’s industrial firms post worst slump in profits since 2011 as economy cools
The trade war with the United States has put a dent on factory activity, corporate earnings, business sentiment and overall consumption in a blow to the economic outlook. Growth in China’s … ( read original…
China’s industrial profits shrink most since late 2011
BEIJING (Reuters) – Profits at China’s industrial firms suffered … fell in early February also had a bigger negative impact on business operations this year than in 2018. ( read original story …)
Meet Judy Liu: China’s Luxury Brand Industry Game-Changer
Judy Liu has used her love of fashion and technology to propel China’s luxury brand industry to new levels of tech innovation and consumer influence. Liu is the Managing Director Greater China of … (…
Zoom, one of the most anticipated tech IPOs of the year, has one key profit driver: engineers in China
One key driver for Zoom’s profitability is its large engineering team in China, where average tech salary is relatively lower than in the U.S. “Our product development team is largely based in China, … (…
Summary: mainstream premium car brands’ China sales in February
Shanghai (Gasgoo)- The China Passenger Car Association (CPCA) reported that China’s premium car sales in February declined 2.9% from a year ago. Gasgoo summaries the sales data released by automaker … ( read original story…
The Trade Desk’s Platform Officially Launches in China
This means brands on The Trade Desk’s platform have access to ad inventory within premium content, as well as data and measurement designed specifically for the Chinese market. Premium China-based … ( read original story…
Apple’s losing a smartphone turf war in China
Domestic brands in China are wooing consumers with top-notch hardware and innovative features as they move upmarket in the $500-$800 price range. The result: a loss of share in a key segment for … (…
China Scales Back Subsidies for Electric Cars to Spur Innovation
China will scale back subsidies on electric vehicles as the industry develops and costs go down, trying to encourage local manufacturers to rely on innovation rather than government assistance to spur … ( read original…
The Trade Desk Opens For Business In China With Alibaba, Baidu, Tencent
The Trade Desk, the fast-growing programmatic advertising platform, flung open its doors in China Tuesday. Several months after announcing partnerships with key Chinese Internet players, it can … ( read original story …)
The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China
Since the beta launch late last year, The Trade Desk has delivered multi-channel campaigns reaching audiences in China for brands in multiple sectors, including hospitality, luxury retail, education, … ( read original story …)
China’s Huawei sees little impact on sales from U.S. broadside
SHENZHEN/HONG KONG (Reuters) – The U.S. campaign against China’s Huawei is having little … underlining strength in its smartphone business and sales of computing and communications networks. ( read original story …)
