Bellamy's shares hit as fresh China roadblock emerges

the giant US formula business. The Derrimut plant used to supply Bellamy's but its new owners have decided not to continue with the arrangement. With the stricter China registration requirements now being introduced, Bellamy's has to reapply for approvals ... ( read original story ...)

6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China

The majority of international luxury brands have embraced the undeniable importance of WeChat for their businesses in China. As the app goes far beyond a basic messaging tool, luxury brands and marketing firms are using the platform to push out a variety ... ( read original story ...)

China’s e-commerce boom part I: Reaching new highs

Sizable nations such as China provide further opportunities for brands entering or revamping their online retail space as “getting around cities can be difficult and tiring, and where the range of available retail outlets can be limited by geography ... ( read original story ...)

La Marzocco Launches in China, Latest Coffee Brand Targeting It

Last year, Starbucks CEO Howard Schultz told CNBC, “I wouldn’t be surprised if, one day, we have more stores in China than we do in the US.” For many big brands, China is the country that’s going to revolutionise coffee. Big brands have begun ... ( read original story ...)

Sportswear brands look for stellar growth in China

Athleisure brands and sportswear companies are banking on stellar growth in Asia, as China's appetite for sporty fashion and activewear is being devoured by its millennial demographic, a 415 million strong group of consumers. As health, fitness, and ... ( read original story ...)

Aussie brand owner scores victory in China

As China’s trade mark system operates on a ‘first to file’ basis, foreign brand owners that do not register their own marks can often come up against ‘trade mark squatters’ who secure a registration before the brand owner, and who sometimes seek ... ( read original story ...)

The special character of Chinese business

Trading in China is not as easy as many Kiwi business may think -- you have to do your homework, writes Johnathan Chen Even famous brands like New Balance and Hermes have lost trademark rights. Entering the Chinese market is all about diligence and vigilance. ( read original story ...)