Rampant click fraud on China’s internet hurts digital advertisers

, , Comments Off on Rampant click fraud on China’s internet hurts digital advertisers

Retail giants like P&G and Unilever invest billions of dollars a year in advertising on China’s digital media platforms in the hopes of reaching the country’s 1.4 billion consumers, but one in three “hits” are generated by banks of mobile phones …
( read original story …)