Home BUSINESS ‘The Last Jedi’ is struggling at the China box office — and an industry analyst says there’s a big reason why

‘The Last Jedi’ is struggling at the China box office — and an industry analyst says there’s a big reason why

06/01/2018 , admin , Comments Off on ‘The Last Jedi’ is struggling at the China box office — and an industry analyst says there’s a big reason why

“The ‘Star Wars’ brand doesn’t resonate in China like it does in other parts of the world because there has not been a long-term relationship with the franchise,” comScore box-office analyst Paul Dergarabedian told Business Insider. “The characters that …
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