Why Esports Are A Golden Opportunity For China’s Beer Brands To Get Millennials Drinking Again

, , Comments Off on Why Esports Are A Golden Opportunity For China’s Beer Brands To Get Millennials Drinking Again

Sports, beers, and bros is one of marketing and advertisement’s most tired, most gendered and most trusted consumer archetypes. As in the United States, sports in China have long sold beer. But with China’s millennial men, the NBA and English Premier …
( read original story …)