With 963 Million Users, WeChat Lures U.S. Brands—And Longs For America

, , Comments Off on With 963 Million Users, WeChat Lures U.S. Brands—And Longs For America

WeChat, the most popular messaging app in China, which boasts 963 million users, is opening up its service to U.S. advertisers. Today, its parent company Tencent announced a new ads platform designed to attract Western brands and ad agencies to the app …
( read original story …)