Chinese Whispers: Red Streetwear, Anti-daigou initiatives, and the Rise of Multi-brand Stores

launched its loudly-titled “YOHO! RISING CHINA” project in collaboration with five equally shouty domestic brands,: AKOP., RANDOMEVENT, ATTEMPT, ROARINGWILD, and ENSHADOWER. As the leading streetwear player in China, with enormous influence over youth …
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