The Post-Millennial Generation Conquers China: Is Your Brand Ready?

, , Comments Off on The Post-Millennial Generation Conquers China: Is Your Brand Ready?

E-commerce giant Alibaba has just finished a study of consumer behavior on its cross-border platform, Tmall Global, and there is at least one clear finding every consumer brand in China should note: Consumer spending is no longer driven by millennials, but …
( read original story …)